Midnite Integrates Pragmatic Play Smart Studio in UK

Midnite has introduced Pragmatic Play’s Smart Studio live casino suite to its UK platform, expanding its igaming offering with customised live table content. The deal allows the operator to deliver tailored versions of Pragmatic Play’s titles including Blackjack, Blackjack X, Roulette and Auto Roulette, creating a branded environment designed to integrate with Midnite’s existing portfolio.

Pragmatic Play’s Smart Studio technology enables operators to personalise shared live casino tables without the need for fully dedicated setups, providing a more cost-efficient way to differentiate offerings in regulated markets. The rollout with Midnite reflects the operator’s focus on expanding into the live casino segment while maintaining a strong sportsbook presence.

Licensed in the UK, Midnite has built a reputation as a technology-led operator targeting the latest generation of bettors. Its adoption of Pragmatic Play’s Smart Studio solution is part of a broader growth strategy to expand product diversity and enhance engagement. For Pragmatic Play, the agreement further demonstrates the application of its Smart Studio tool across regulated igaming markets, offering operators a scalable method to align branded content with their individual player bases.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “At Pragmatic Play, we’re committed to providing our partners with solutions that work best for them. Smart Studio reduces the cost and setup time associated with creating branded environments in live casino, making it the perfect choice for many operators.

“We’re thrilled to support Midnite as they continue to expand their offering and elevate the player experience in the UK.”

Chelsea Pinho, Senior Casino Manager at Midnite, added: “Midnite is being crafted to give sports fans the best possible betting and gaming experience and this partnership with Pragmatic Play represents a significant milestone for us. Launching our own fully branded Live Casino suite gives us the tools to engage players in a way that’s authentic to the Midnite brand.

“The design, quality, and functionality of these games speak volumes, and we’re excited to bring a new level of immersive entertainment to our players.”