Midnite has been announced as the official UK betting and casino partner of the 2025 Halo World Snooker Championship, marking a high-profile collaboration with one of the sport’s most prestigious tournaments.
The partnership will run throughout the event, taking place from April 19 to May 5 at the Crucible Theatre in Sheffield. With 32 of the world’s leading players set to compete, the tournament remains a key fixture in the global snooker calendar, attracting a worldwide audience of approximately 500 million viewers across platforms including BBC, TNT Sports, Eurosport, CCTV5, and WST Play.
Midnite, one of the UK’s fastest-growing igaming operators, will activate the partnership through a series of promotional initiatives designed to engage snooker audiences. This includes giveaways and exclusive experiences such as Century Club tickets for the final session.
Launched in 2018 by Nick Wright and Daniel Qu—co-founders of daily fantasy sports platform Dribble in collaboration with Sky Bet—Midnite has built a reputation for its mobile-first sportsbook and player-focused approach. The company continues to invest in major sporting partnerships as it expands its presence across the UK igaming sector.
Midnite co-founder Nick Wright said: “We are dedicated to bringing fans closer to the game they love. It doesn’t get any more intimate than the fan experience at the Crucible for the World Snooker Championship, where the sport’s most unforgettable moments are created.
“Our partnership will be more than just a logo in the background. We are looking forward to unveiling a series of fan-first activities throughout the tournament and making sure Midnite is in the middle of more magical memories.”
Peter Wright, Chief Commercial Officer of WST, said: “We are thrilled to join forces with Midnite for the first time on our biggest tournament. They are an ambitious brand, committed to the user experience and to bringing fans together to enhance interaction using technology which pushes boundaries. Most importantly, they place the highest priority on having fun in a responsible way on their platforms.
“They are excited to join our journey as a sport because, through the World Championship, we can offer massive exposure for Midnite’s brand on a global scale. We look forward to working with their team across the 17 days. There have been so many great moments at the Crucible, my own favourite is the last frame of the 2023 final when Luca Brecel won the title as it was incredible to see such a flamboyant young player bring the crowd to its feet with his style of snooker.”
Snooker stars’ memorable moments
Naming their favourite Crucible moments, leading stars said:
Kyren Wilson: “It has to be winning the title last year. I remember stretching for the final red and knowing that if I potted it I was World Champion. I looked up to my family and my son Finley was clenching his fist saying ‘come on!’ In the celebration afterwards I cuddled my kids and Finley shouted ‘Dad, you’ve done it, you’re World Champion!’”
Mark Selby: “Making my debut at the Crucible in 2005. I had never even been there to watch, so when I qualified for the first time it was an amazing feeling. Then I was drawn against John Higgins, so that was extra special, to walk out for the first time and to play against a legend like John.”
Neil Robertson: “In terms of a single moment, it has to be my 147 in 2022. As a kid I grew up watching the videos of Cliff Thorburn, Jimmy White, Stephen Hendry and Ronnie O’Sullivan making 147s at the Crucible. It was something I always wanted to do, and when it happened my mum was in the crowd as well which made it something I will never forget.”
