Mindway AI Welcomes Birgitte Sand as New Board Member

The award-winning responsible gambling solution provider Mindway AI has added Birgitte Sand, CEO of Birgitte Sand & Associates, to its board of directors at the annual general meeting hosted April 20, 2021. Mindway AI creates software solutions to identify problem gamblers early and accurately through 24-7-365 monitoring and profiling of gamblers. With Birgitte Sand entering the board of directors, the regulatory perspective in Mindway AI’s ongoing pursuit to create a sustainable and safe gambling experience is strengthened.

“We are very pleased to welcome Birgitte Sand as our new board member. From her many years as Director General at the Danish Gambling Authority and her national and international recognition, Birgitte has a level of regulatory expertise and insights that will further support our vision to improve responsible gambling and create a sustainable gambling environment,” says Rasmus Kjaergaard, CEO of Mindway AI.

The new board of directors as of the annual general meeting consists of Mindway AI Founder and Professor Kim Mouridsen, Better Collective CFO Flemming Pedersen and Birgitte Sand. With the new board in place, Mindway AI’s strong research-based approach teams up with a strong regulatory voice to further contribute to creating a sustainable gambling industry.

“I am extremely pleased to have this opportunity to support the expansion and deployment of software solutions that have so much to offer in both prevention and protection. Innovation in this area is highly sought after, and Mindway AI has in a short time created convincing solutions and at the same time demonstrated great potential,” says Birgitte Sand.

Birgitte Sand is a senior executive with 25+ years of experience from leadership covering implementation of numerous comprehensive law complexes, digital transformation of work processes including groundbreaking technological solutions towards companies and citizens.

Being the previous Director General at the Danish Gambling Authority for 12 years, Birgitte Sand brings extensive experience with regulating the gambling industry. She was responsible for a gambling licensing regime covering both betting, online casino, land-based casinos, lotteries and gaming machines. Birgitte also comes with international experiences from tireless international cooperation and sharing of knowledge. Now, Birgitte Sand is the CEO and owner of Birgitte Sand & Associates ApS and provides expert advice to governments and the gambling industry.

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