Online casino Mr Vegas, operated by the igaming company Videoslots, has entered into a sponsorship deal with the EFL Championship football team, West Bromwich Albion.
Starting from 26th August, the Mr Vegas logo has been showcased on the back of the Albion team’s jerseys. This was first observed during the match against Middlesbrough at The Hawthorns, marking their fourth game of the 2023/24 season.
Beyond the jersey placement, the agreement also designates Mr Vegas as an official casino partner of West Bromwich Albion, aiming to enhance the brand’s visibility in the UK igaming market and other regions.
Ulle Skottling, Deputy CEO at Mr Vegas, said: “Mr Vegas has been received very well in the UK and we have the ambition to become a leading brand within the region.
“This new partnership with West Brom has given us the opportunity to target the second-largest city in the UK, allowing us to promote a range of activation and branding activities in Birmingham and we are really excited to see the Mr Vegas brand in full display.”
Tomasz Chadwick, Albion Head of Commercial, added: “Mr Vegas is a new and exciting brand, and we are delighted that they have chosen to sponsor the Club.
“They are an ambitious company, and we very much look forward to a positive partnership which I am sure will be beneficial to both parties.
“It is incredibly important that we continue to source new partnership agreements that provide the Club with a strong commercial foundation, but we keep in mind that any marketing activity we undertake for betting firms will be aligned with our stance of promoting responsible gambling.”
