NeoGames Signs Agreement with LEIA to Enter Five New European Markets
NeoGames S.A., a technology-driven provider of iLottery and iGaming solutions, has secured a four-year deal with the Lotteries Entertainment Innovation Alliance (LEIA). This partnership will enable NeoGames to expand its presence in five new European markets, including Scandinavia and France.
LEIA comprises prominent lotteries such as Danske Spil (Denmark), Veikkaus (Finland), Française des Jeux (France), Norsk Tipping (Norway), and Svenska Spel (Sweden). These lottery operators will now have access to NeoGames Studio’s extensive portfolio of content, which includes over 250 eInstant titles developed over the company’s seventeen-year history. Notably, NeoGames Studio has been recognized with industry awards for innovative games like Queen of Diamonds and Desert Fantasy.
The selection of NeoGames by LEIA was the result of a competitive RFP process, demonstrating NeoGames’ superior product offering and expertise in delivering engaging content to lotteries worldwide.
Established in 2018, LEIA is a joint venture by major lotteries, working together to enhance their digital gaming offerings and foster innovation in the industry. The collaboration with NeoGames is expected to support their collective objectives in providing a broader and more efficient gaming experience.
Hili Shakked, Managing Director of NeoGames Studio, said: “We are excited to announce our expansion across Europe through this partnership with LEIA. Its mission to help lotteries reach new customers with innovative games, and supply content that meets the audience’s expectations certainly resonates with NeoGames.
“I am confident that our range of premium games will enhance the content offering of the five individual lotteries, supporting their growth within the industry, and providing players with the best gaming experiences.”
Morten Eriksen, CEO of LEIA, said: “A big part of LEIA’s purpose is to enrich the lotteries’ product offerings by providing a larger catalogue of attractive games and development of new, innovative content. This agreement with NeoGames reinforces that commitment.
“NeoGames is one of the leading providers within the industry, and we are sure that the individual lotteries will benefit greatly from their engaging portfolio of games.”