LeoVegas Group’s sports betting brand, Nye Expekt, has secured a significant sponsorship agreement with the prestigious 3F Superliga in Denmark. This partnership designates Nye Expekt as the Official Betting Partner of the league, providing the brand with valuable exposure and visibility to the Danish audience.
The sponsorship agreement offers multiple avenues for Nye Expekt to enhance its brand presence in Denmark. This includes TV commercials broadcasted during football matches, showcasing the brand to millions of viewers. Additionally, Nye Expekt’s logo will be prominently displayed on 3D carpets placed on the football field during games, ensuring high visibility to stadium attendees. The brand will also have a strong digital presence on the 3F Superliga’s official website and social media channels, reaching out to a broad online audience.
The 3F Superliga holds a prominent position in UEFA’s ranking of domestic leagues in the Nordics. The league’s popularity is evident, with an impressive average of 16 million TV viewers and 1.6 million stadium visitors per season. Furthermore, the league boasts a substantial social media following, with over 95,000 followers on Instagram and 94,000 on Facebook.
The relaunch of Nye Expekt in Denmark in May marked a significant milestone for the LeoVegas Group, reestablishing its presence in the Danish market after a ten-year absence. This latest sponsorship deal further solidifies the company’s position in the country and aligns with their strategic focus on sports betting.
Over the past year, the LeoVegas Group has forged various strategic partnerships and collaborations, including prestigious European football clubs like Manchester City F.C. and FC Internazionale Milano. These efforts demonstrate the group’s commitment to expanding its presence in the sports betting sector and delivering innovative and engaging experiences to its customers.
The sponsorship with the 3F Superliga opens new opportunities for Nye Expekt to engage with Danish football enthusiasts and grow its market share in Denmark. As the partnership unfolds, both the sports betting brand and the football league are expected to mutually benefit from increased exposure and a broader audience reach.
“I’m thrilled that nye expekt is well on its way to becoming a market leader in Denmark once again,” said Gustaf Hagman, CEO of LeoVegas Group. “This sponsorship deal with Danish 3F Superliga will help to ensure that all sports enthusiasts in Denmark know where to find the best live odds and combinations to add another level of excitement to their sports experience – across all sports!
“We are happy to have an official betting partner for the 3F Superliga. There are many sports betting providers who rely on Denmark’s best football league, and therefore it is really important for us to have an official partner who will support and contribute to the 3F Superliga,” said Claus Thomsen, CEO of the Danish League.
