Odibets has entered into a content agreement with Booming Games as part of a broader strategy to expand its igaming offering across East Africa. The partnership will see Booming Games’ portfolio of HTML5 slots integrated into the Odibets platform, beginning with the Kenyan market.
Under the agreement, Odibets players will gain access to over 100 slot titles, including recognised titles such as Burning Classics, Buffalo Hold and Win Extreme, 64 Gold Coins Hold and Win, and Cash Pig. The integration supports Odibets’ continued efforts to diversify its content offering and deliver mobile-optimised gaming experiences.
Booming Games, a supplier of slot content to regulated markets, has positioned this deal as part of its ongoing expansion into Africa. Odibets, licensed by the Betting Control and Licensing Board in Kenya, plans to extend the partnership to additional regulated jurisdictions in East Africa over time.
The collaboration marks a step forward in Booming Games’ international growth strategy while aligning with Odibets’ focus on enhancing player engagement through third-party content partnerships.
Solomon Godwin, Head of Africa at Booming Games, said: ”We’re excited to partner with Odibets, a strong and reputable brand in East Africa. This deal enables us to bring our portfolio to East Africa’s vibrant and promising markets. We are confident that our content will strongly resonate with players, and we look forward to a successful collaboration.”
Benedict Murithi, Head of Marketing at Odibets, added: “Partnering with Booming Games allows us to continue delivering top-notch entertainment to our players. Their engaging and diverse slot portfolio is exactly what we were looking for to further enrich our offering. We are excited about what this means for the future of our gaming services.”
