OpenBet Collaborates with Play7.Bet, Venturing into Brazil’s Promising iGaming Market

OpenBet, a distinguished provider of platform, trading & risk, content, and services within the iGaming sector, has forged a pivotal partnership with Play7.Bet. This move signifies OpenBet’s debut in Brazil’s burgeoning regulated sports betting sector.

Analysts from H2 Gambling Capital project that Brazil’s potential in the iGaming landscape could see the nation amass gross gaming revenues nearing $6.4 billion on an annual basis. With an adult population reaching into the tens of millions, OpenBet is primed to meet and surpass market expectations, offering secure and compelling sports betting experiences to this vast demographic.

OpenBet’s modular product suite, renowned for its adaptability and robustness, underscores its position as the go-to choice for iGaming operators keen on making a significant mark in emergent markets. Play7.Bet will integrate a comprehensive range of products and services, prominently featuring OpenBet’s adaptive Betting Engine and Managed Trading Services, both acclaimed for consistently handling and managing substantial bet volumes globally.

Furthermore, Play7.Bet will harness the capabilities of OpenBet’s Player Account Management (PAM) technology. This system facilitates an enriched multi-vertical player experience, encompassing multifaceted promotional capabilities, customer relationship management, AML measures, and tools to promote responsible gaming. The PAM grants operators entry to an expansive and continuously expanding consortium of partner products and service providers. Emphasizing synergy, OpenBet has also solidified regional partnerships in Brazil to seamlessly blend global and local solutions.

Amplifying its commitment to safeguarding players, OpenBet has integrated Neccton’s expertise in areas of responsible gaming, AML, and fraud detection. This integration enables OpenBet to fuse its pioneering sports betting solutions with state-of-the-art cloud and AI capabilities.

OpenBet’s alliance with Play7.Bet accentuates its global competence in equipping iGaming operators with its extensive suite of technology, content, and services.

Jordan Levin, CEO at OpenBet said: “We are very excited to have signed a deal with Play7.Bet. Our sports-first approach to product-platform development is unique and with 25 years of success entering and developing regulated markets, OpenBet is in the perfect position to help partners like Play7 win in this market.

“From the very first days of the UK market through Greece, Australia and the U.S., it has always been clear that investing in and partnering with competent local companies with coherent and compelling plans, is a strong foundation for success in new markets. For this reason, we are pleased and honoured to have been selected to work with Play7 in Brazil.”

Moises Deiab, CEO at Play7.Bet said: “We are very proud and excited to be partnering with OpenBet. OpenBet is well known for having the most complete and scalable sports betting products and services in the world and their value to us will be critical.

“It was also crucial to us to be working with a company that has always demonstrated its commitment to responsible gaming, player protection, local investment and regulated markets. We have big plans for the market and OpenBet is at the heart of them.”

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