PA Betting Services Extends Partnership with Flutter
PA Betting Services (PABS), a leading provider of horse racing data and content for the igaming industry, is pleased to announce the renewal of its long-standing partnership with Flutter Entertainment plc. The partnership will continue through a multi-year agreement until 2028.
PABS collaborates with racing rightsholders globally to offer its diverse distribution platform for horse racing and greyhounds. This partnership will enable Flutter’s flagship brands, including FanDuel, Sky Betting & Gaming, Paddy Power, Betfair, Sportsbet, and Sporting Life, to remain at the forefront of the racing industry.
This new deal ensures Flutter’s access to PABS’ top-rated delivery platform, which hosts over 50,000 race meetings annually, covering both domestic and international territories. The partnership also grants Flutter access to PABS’ real-time news, multi-jurisdictional race previews, tips, and detailed betting analysis.
Eugene Delaney, Director of PA Betting Services, said “We are proud to play such an integral role for Flutter. We are excited to be extending our partnership with such an esteemed global brand who continues to see their coverage and demand grow, the PA Betting Services’ extensive range of services will continue to support this.
Dan Barrett, Head of Commercial at Flutter Entertainment plc, said “We are pleased to have renewed a long-term deal with PA Betting Services. PA Betting Services hold close relationships with racing’s global rights owners, and we value their extensive range and quality of racing coverage. We look forward to working together with PA Betting Services as we develop our racing products further.”