Pariplay and Hard Rock Digital Partner for New Jersey Expansion
NeoGames S.A., a notable provider in the iLottery and igaming industry, has announced that its subsidiary Pariplay is expanding its North American reach through a partnership with Hard Rock Digital in New Jersey. This collaboration introduces slot games from Pariplay’s Wizard Games studio via its Fusion aggregation platform to the Hard Rock Bet platform.
A selection of Wizard Games’ slots, including popular titles like Dragons of the North, Spirit of Mustang, and Wolf Riches, are now accessible to players on Hard Rock Bet in New Jersey. This launch enhances Wizard Games’ presence in a crucial market, adding to its existing partnerships in the state. Additionally, Wizard Games has established a presence in other North American regions, such as Michigan, West Virginia, Alberta, Ontario, and Atlantic Canada.
Hard Rock Digital’s recent introduction of the Hard Rock Bet platform in New Jersey offers players a user-friendly online gaming experience. Alongside Wizard Games’ slots, the platform features a variety of classic titles and games from the Hard Rock Hotel & Casino Atlantic City floor.
Wizard Games has a well-established presence in key European markets, and its titles have gained popularity among North American players across various operators. This expansion in New Jersey marks a significant stride in the studio’s growth, as it continues to pursue rapid expansion in North America.
Tsachi Maimon, President and Head of iGaming at NeoGames, said: “New Jersey is an extremely important market for us, so we’re delighted to be growing further with Hard Rock Digital. We’ve got a fantastic portfolio of high-quality content, and we’re looking forward to bringing our games to even more players through a fruitful partnership.”
Grant Williams, Senior Vice President of Casino at Hard Rock Digital commented: “We’re thrilled to be adding Wizard Games’ expansive and innovative portfolio to our highly rated Hard Rock Bet platform in New Jersey. With a huge selection of slots, table games, and live dealer options, Hard Rock Bet is entertaining our players like no one else can.”