Pariplay Bolsters New Jersey Presence with PlayStar Partnership
NeoGames S.A. subsidiary Pariplay® is further extending its reach in the New Jersey igaming market through a new collaboration with the innovative operator PlayStar. This partnership marks a significant step in Pariplay®’s ongoing expansion in the region.
PlayStar players in New Jersey now have access to a diverse array of slots through Pariplay®’s Fusion® aggregation platform. This integration supports PlayStar’s strategic vision for long-term growth in the igaming sector.
The offering includes acclaimed titles from Pariplay®’s in-house studio, Wizard Games, such as “Dragons of the North,” “Spirit of Mustang,” and “Wolf Riches.” Additionally, the rollout includes advanced content from emerging developers in Pariplay®’s Ignite® program, as well as a selection of games from third-party providers.
This rollout of Fusion® content aligns with PlayStar’s commitment to revolutionizing online gambling in North America, focusing on personalization, player engagement, and enhancing the customer experience.
Pariplay®’s Fusion® platform stands out for its unified approach to content delivery, prioritizing efficiency and exceptional return on investment for operators. The platform boasts an impressive catalog of over 14,000 games from more than 120 suppliers. It also includes a comprehensive suite of back-office tools designed to optimize player conversion and retention, further enhancing the value and experience for players in the igaming industry.
Shivan Patel, Vice President of North America at Pariplay, said: “Expanding our reach across North America remains a key priority, and this launch with PlayStar represents another major milestone in our commitment to delivering the very best content to players in the region. PlayStar has already made waves in New Jersey since its launch last year and we are thrilled to establish what I’m sure will be a very positive partnership.”
Dan Alexander, CCO at PlayStar, said: “It is fantastic to be able to present our players with a wealth of new content thanks to this launch in New Jersey. We have big ambitions across North America and look forward to seeing how our customers react to the engaging, entertaining experiences that are now available to them.”
