PENN Entertainment has launched theScore Bet Sportsbook & Casino in Alberta alongside standalone theScore Casino and Hollywood Casino apps, following the opening of the province’s regulated online sports betting and iGaming market.
The three apps are available across Alberta on iOS, Android and web platforms, expanding PENN’s online gaming footprint in Canada beyond its existing operations in Ontario.
TheScore Bet Sportsbook & Casino combines sports betting with sports media content from theScore, including live scores, news and statistics. The platform also includes an online casino offering featuring slot games, table games, live dealer titles and exclusive content.
Alongside the integrated sportsbook and casino app, PENN has introduced standalone versions of Hollywood Casino and theScore Casino for players seeking dedicated online casino experiences. Both apps provide access to casino games including slots, table games and live dealer content.
TheScore Bet also offers features including Same Game Parlays, player proposition markets and live in-play betting. PENN said the sportsbook continues to operate partnerships with several Canadian sports organisations, including the Toronto Blue Jays, Golf Canada, the NHL and the PGA Tour.
Alberta has become the second Canadian province after Ontario to introduce a competitive regulated online sportsbook and iGaming market, providing operators with access to a new regulated jurisdiction as Canada’s online betting sector expands.
“Alberta has an incredible sports culture, and we’re excited to bring theScore Bet Sportsbook & Casino to players across the province,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment. “Fans already know and trust theScore, and with theScore Bet, we’re extending that connection into a seamless sportsbook and casino experience. Whether you’re following your favorite team, placing a bet, or enjoying casino games, we’ve built the experience around the way fans naturally engage with sports. We commend the Alberta government for introducing a regulated online gaming market for private operators and look forward to serving fans in one of Canada’s great sports markets.”
