Mexican igaming operator Pickwin has signed a multi-year agreement with Kambi Group plc to deploy the supplier’s Turnkey Sportsbook solution, replacing its existing third-party sportsbook platform. The partnership will see Pickwin migrate its online sports betting operations in Mexico to Kambi’s end-to-end sportsbook technology as part of its broader igaming growth strategy in the regulated market.
Under the agreement, Pickwin will integrate Kambi’s full sportsbook stack, including trading services, risk management, regulatory support and product features such as Bet Builder. The move is intended to support Pickwin’s focus on expanding its online sportsbook offering within Mexico’s competitive igaming environment, where operators continue to invest in technology and compliance capabilities.
The partnership also provides Pickwin with access to performance and pricing insights derived from Kambi’s global operator network. These insights are generated from betting activity across multiple jurisdictions and are used to inform trading and risk management models across Kambi’s partner base.
The sportsbook launch is scheduled to take place in the near term and adds to Kambi’s existing presence in the Mexican igaming market. For Kambi, the agreement represents a further expansion of its Latin American footprint, while for Pickwin it marks a shift towards a fully managed sportsbook solution as the operator looks to scale its igaming operations in a regulated setting.
Werner Becher, Kambi Group CEO, said: “We are excited to partner with Pickwin and support their vision in delivering world-class sports betting experiences throughout Mexico. Our proven track record in Latin America, combined with our deep understanding of regulatory frameworks, makes this the ideal partnership to support sustainable growth.”
Diego Sanchez, Pickwin, Co-founder and CEO: “Partnering with Kambi marks a pivotal moment for Pickwin as we continue our rapid growth in Mexico’s thriving sports betting market. Kambi’s reputation in the region gives us the confidence to deliver a premium experience to our players, and we are excited about the opportunities this collaboration will present.”
