Pinnacle Enhances Casino Offering with EveryMatrix’s CasinoEngine


Pinnacle, a renowned global betting and gaming operator, has integrated EveryMatrix’s CasinoEngine technology to elevate its casino brand. The CasinoEngine platform, known for its productivity and extensive game portfolio, is now powering Pinnacle’s casino, offering access to over 31,500 top-performing games.

This partnership marks the beginning of a phased approach to enhancing Pinnacle’s digital entertainment experience. The second phase will introduce BonusEngine and JackpotEngine, innovative tools that are designed to optimize bonusing, gamification, and reward management. These integrations aim to drive player engagement, reactivation, acquisition, and retention, all while offering flexible jackpot customization to enhance the user experience.

Pinnacle, established in 1998, has built a strong reputation as a pioneer in advanced sports betting models, being the first to introduce esports betting. As part of this ongoing development, Pinnacle is expanding its front-end capabilities using EveryMatrix’s technology, ensuring a seamless integration of gaming, bonusing, and reward functionalities.

EveryMatrix continues to demonstrate significant growth, with record Gross Gaming Revenue (GGR) of €1.9bn in 2023, an 83% increase YoY. In Q2 2024 alone, the casino unit achieved €658m in GGR, reflecting an eleventh consecutive record-breaking quarter.

This collaboration underscores Pinnacle’s commitment to delivering a world-class casino experience, further solidifying its position as a leader in the igaming industry.

Stian Enger Pettersen, CEO Casino, EveryMatrix, said: “To partner with a brand as well known and well respected as Pinnacle is a huge endorsement of our capabilities to significantly grow casino revenues for tier-1 operators across global regulated markets.

“The industry-beating numbers we continue to generate and records we continue to break for our customers speak for themselves, so we’re delighted that Pinnacle’s management team have placed their faith in us to drive forward their casino and take it to the next level.”

Nicole Kalcheva, Head of Casino, Pinnacle, said: “Sports and esports have consistently been our strongest play, but with our new partnership with EveryMatrix and the proven excellence their products and services continue to achieve, we know we can reach the same heights in casino, providing our players with the ultimate best-in-class experience across all verticals.”

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