Playtika Holding Corp. today announced the acquisition of Israel-based, JustPlay.LOL, creator of the multiplayer game, 1v1.LOL, which expands the company’s offering into the Action and Battle Royale genres. The acquisition is consistent with Playtika’s strategy to increase its breadth of entertainment genres and leverage the company’s Boost platform to enhance game-operations.
“The acquisition of JustPlay.LOL and its leading title, 1v1.LOL, continues our strategy of diversifying the game genres we operate in as we leverage our industry-leading game operations technology to grow revenue via our Boost Platform,” said Eric Rapps, Playtika’s Chief Strategy Officer. “JustPlay.LOL has organically built an impressive community of engaged users. We look forward to working with JustPlay.LOL team to further expand that base and to provide them with the best entertainment experience possible.”
This acquisition is the latest in Playtika’s long and successful history as a consolidator. The company’s ability to successfully integrate studios and enhance their mobile entertainment platforms through leveraging its proprietary Boost platform continues to drive its financial and operational success.