A Round of Tacos for Playmaker, Better Collective in Tasty £150m Buy-out
Super Affiliate Better Collective has made a big move on expanding its Americas presence by posting a €176 million bid (£150.52m) for Playmaker Capital.
Yesterday (January 23) Playmaker Capital shareholders voted unanimously at a specially convened General Meeting to accept the buy-out, now scheduled to complete next month.
The acquisition of Canada-based Playmaker is Swedish-origin sports media group Better Collective’s second largest ever, following their US$240 million purchase of the Action Network last May (£188.23m).
In its latest financial report Playmaker posted annual revenue of €55 million (£47.3m) and EBITDA of €15 million (£12.82m).
“The cultures of our companies are very similar, and I see the integration and synergies to be incredibly accretive to shareholders,” Playmaker Capital Co-founder and CEO Jordan Gnat, announced to the press.
“I could not be more excited for the Playmaker family to join the Better Collective family. Their success is undeniable and their vision to become the leading digital sports media group exactly aligns [with our expectations].”
Headquartered in Toronto, Playmaker operates a number of media brands, with reach across North and Latin America, among them: Futbol Sites, The Nation Network and Yardbarker.
FutbolSites, with over 180 million LatAm visitors each month, is a very tasty iGaming “taco” indeed.
