PlayOJO Launches ‘It’s Alive!’ Marketing Campaign, Bringing Excitement to the UK
PlayOJO, a popular online casino brand, has recently unveiled its new global marketing campaign titled ‘It’s Alive!’ in the United Kingdom. This captivating campaign, showcased on TV and digital platforms, aims to generate awareness for PlayOJO’s live casino and gameshow products.
The TV ad takes inspiration from classic movie themes, featuring mad scientists who bring monsters back to life. In this playful advertisement, the monster comes alive after experiencing the PlayOJO live casino, and is transported into a colorful CGI gaming world.
Developed by London-based creative agency Isobel, the ‘It’s Alive!’ campaign launched in the UK on July 30th, with plans for expansion into other markets later this summer.
PlayOJO has gained recognition since its establishment in 2017 as an online casino that offers players a fair and transparent experience, without wagering requirements and complex terms and conditions. The brand’s previous TV campaigns, including ‘Feel the Fun,’ have featured memorable characters like ‘Clint,’ a disgruntled former PlayOJO employee, and a dancing Alpaca. The current campaign stars ‘Madame OJO,’ representing the essence of fun.
PlayOJO has become a well-known brand available in multiple jurisdictions globally. The casino boasts a thriving live casino offering, featuring numerous table game variations and popular gameshows such as Crazy Time, Monopoly Live, and Mega Wheel.
The ‘It’s Alive!’ marketing campaign demonstrates PlayOJO’s commitment to delivering engaging and immersive experiences in the online casino industry. Through creative storytelling and visually striking advertisements, PlayOJO continues to captivate audiences and establish itself as a prominent player in the iGaming world. With its diverse range of live casino offerings and thrilling gameshows, PlayOJO remains dedicated to providing excitement and fairness to players across various markets.
Peter Bennett, CMO of PlayOJO said: “We want PlayOJO to be the first choice for players looking to enjoy the thrill and excitement of a live casino experience online and are therefore very excited to launch our new integrated campaign showcasing the fun and vibrancy of our live casino product.”
