PlayStar has entered into a partnership with Strive Gaming to support its igaming platform strategy as the operator expands across North America.
Under the agreement, Strive Gaming will provide its player account management (PAM) technology to the igaming operator, beginning with the migration of PlayStar’s New Jersey operations from its existing platform. The transition forms part of a broader plan to support PlayStar’s igaming growth in additional regulated markets, including Ontario and Alberta.
The igaming operator selected Strive following a review process focused on identifying a platform capable of supporting multi-jurisdictional expansion. Strive’s PAM solution is designed to operate across multiple regulated markets, with functionality aimed at supporting compliance, scalability and operational efficiency within the North American igaming environment.
PlayStar has established a presence in the New Jersey igaming market, where it operates an online casino offering. The partnership is intended to support further development of its igaming operations, with the migration expected to provide a unified platform as the company enters new jurisdictions.
Strive Gaming, which focuses on the North American igaming sector, will deliver its platform as part of a multi-state and multi-tenant architecture. The supplier’s technology is structured to enable operators to manage multiple markets from a single system, reflecting the increasing complexity of regulatory frameworks across the region.
The agreement reflects ongoing trends in the igaming sector, where operators are consolidating platform providers and investing in scalable technology to support expansion into regulated markets. As competition increases across North America, platform flexibility and regulatory alignment continue to be key considerations for igaming operators pursuing growth strategies.
Max Meltzer, CEO at Strive Gaming, said: “PlayStar is a highly ambitious operator with a clear vision for building one of the leading casino brands in North America. They were looking for a platform partner that understands the realities of operating in the U.S. and Canada and can support them as they scale across multiple regulated markets.
“Our focus on North America, combined with the strength and flexibility of our platform, made this a natural fit. Both companies are on strong growth journeys and share similar ambitions for the region, so we’re excited to support PlayStar as they continue to expand.”
