Playtech has reached a significant milestone in its strategic partnership with Hard Rock Digital (HRD), marking an important phase in the collaboration aimed at expanding the iGaming landscape in North America. This collaboration has successfully introduced a comprehensive suite of iGaming solutions, including Random Number Generator (RNG) slots, table games, and live dealer games, on HRD’s proprietary Hard Rock Bet platform in New Jersey.
The collaboration entails HRD leveraging Playtech’s advanced technology solutions and diverse iGaming content portfolio. This move enables patrons in New Jersey—and potentially across other North American markets where Hard Rock Bet iCasino may expand—to experience Playtech’s industry-leading RNG slots and live dealer games. The partnership features an array of table games, including Hard Rock Bet branded titles developed by Playtech, enhancing the gaming experience with a blend of traditional and innovative offerings.
Significantly, the introduction of a dedicated Blackjack table, with plans for additional bespoke developments, underscores the partnership’s commitment to providing Hard Rock players with a tailored and immersive gaming experience. This initiative is just the initial step in a series of custom innovations slated to roll out throughout the duration of this partnership, as Playtech continues to prioritize the creation of engaging and novel gaming experiences for HRD’s clientele.
This strategic alliance marries Hard Rock’s robust global brand presence with Playtech’s extensive expertise in international markets and pioneering gaming solutions. Hard Rock Digital currently operates online and retail sports betting across several U.S. states, including Arizona, Florida, Indiana, Ohio, Tennessee (online only), and Virginia, and offers both retail sports betting and an integrated online sportsbook-casino experience in New Jersey. With plans to expand into additional states and select international markets in the future, this partnership is poised to deliver unparalleled iGaming and sports betting experiences to a wider audience, setting new benchmarks in the industry.
Jonathan Doubilet, VP US Business Operations at Playtech says “Our alliance is built on shared values, mutual trust, and a joint vision of driving innovation and a unique customer experience. By combining our expertise and resources, we are delighted to have reached our first milestone together and are excited about accelerating our growing partnership with Hard Rock Digital.”
Grant Williams, Hard Rock Digital’s Senior Vice President of casino comments: “We’re committed to having the best product in the market, and our first dedicated table – which will be one of many bespoke developments – is yet another way we are providing legendary entertainment to our players. We’re thrilled to introduce Playtech’s offerings to our New Jersey Hard Rock Bet players and look forward to continuing to develop unique digital experiences together as we expand in the US and international markets.”
