Playtech, one of the world’s leading omni-channel gambling company, today announces it has launched its iPoker network, the first regulated poker network in the Swiss market, with the leading operator Swiss Casinos Group.
Swiss Casinos Group, which operates four of Switzerland’s largest land-based casinos, has partnered with Playtech for its industry-leading Poker software and iPoker network. Focused on growth in regulated markets worldwide, in line with Playtech’s wider strategy, the iPoker network offers an excellent liquidity pool, backed by premium software and services developed to comply with regulatory requirements in multiple jurisdictions.
The scale and stability of the network allows Playtech to cater to a wide range of partners, regardless of the size of their player base, core business or marketing strategy, thanks to the sophisticated Source-Based Rake player valuation method. With a continued focus on safer gambling, Playtech’s core strategy for Poker is to offer long-term sustainability and innovation for operators and a safe, enjoyable environment for players.
Shimon Akad, Chief Operating Officer at Playtech, said: “We’re proud to partner with leading operator Swiss Casinos. At Playtech, we are continuing to invest in expanding and evolving our software and network to address the future of Online Poker head-on.
“Having invested heavily in our new Poker web client, in addition to our native Poker app and popular downloadable desktop Poker Client, we can offer operators access to an exceptionally flexible platform as well as an ever-growing network. We have migrated major new brands to the iPoker network this year, and we couldn’t be more thrilled to welcome Swiss Casinos. We look forward to a strong and successful partnership with Swiss Casinos.”
Marc Baumann, CEO Swiss Casinos Group, said: “Launching our Online Casino offering in partnership with Playtech over the past twelve months has been incredibly rewarding, and we are excited to be bringing the iPoker.com network to Switzerland for the first time. By working closely with Playtech, we can learn more about our players and create the most effective, tailored experience possible, allowing us to adapt to the market and the changing demands of our audience for many years to come.”