PokerStars Collaborates with Next Gen Poker for North American Presence

PokerStars has unveiled its latest collaboration with Next Gen Poker, positioning the latter as representatives for the esteemed igaming platform in North America. Next Gen Poker, represented by Jack, Rosey, and Frankie, are emerging poker content creators with a YouTube channel that boasts over 200,000 subscribers. Their content has garnered more than 150 million views, establishing them as significant contributors in the realm of short-form poker content.

With this partnership, Next Gen Poker is set to produce vlogs and other content related to PokerStars’ live events, notably highlighting the forthcoming North American Poker Tour (NAPT) scheduled for November.

Steve Preiss, VP, PokerStars North America said “There’s a reason why Next Gen have grown their audience so quickly: they capture the fun and excitement of our game as well as any content creators out there. They’ve tapped into what we love about poker and deliver incredible content to an ever-increasing audience. We look forward to letting them do their thing at PokerStars events in North America and around the world.”

Tom Wheaton, Next Gen’s Manager, commented: “This strategic partnership between Next Gen Poker and PokerStars is set to usher in a new era of poker entertainment, embracing innovation, accessibility, and content engagement,” said Tom Wheaton, Founder & CEO of Above the Felt Marketing Agency. “Together, they will amplify the excitement surrounding poker across markets, and reach a variety of audiences in our poker space in unparalleled ways.”