PokerStars VR Transitions to “Vegas Infinite” Branding
Flutter has revealed that its pioneering virtual reality product, previously known as PokerStars VR, has transitioned to “Vegas Infinite.” This rebranding and overhaul emphasizes the evolution of the free-to-play social casino game into a premium virtual entertainment venue.
After marking nearly half a decade as PokerStars VR, Vegas Infinite signifies a new chapter in virtual poker gaming. The revamped version showcases a custom-designed 3D virtual city, where players can delve into personal suites, upscale casinos, and elite rooftop retreats. Further enhancing its accessibility, Vegas Infinite will soon be available on a fresh platform, accommodating both Steam VR and Meta Quest VR users, even without the need for a VR headset.
A core aspect of Flutter’s ethos is its commitment to innovation throughout its diversified brand range. This commitment is evident in its “Flutter Edge” initiative, a synergy of product and technological prowess. Such collaborations allow brands, including PokerStars, to frequently refine their offerings by assimilating knowledge and insights from various Flutter sectors.
Since the 2018 debut of PokerStars VR, players have relished the immersive experience of virtual poker sessions, conversing in real-time, and interacting in diverse virtual settings. This evolution has only gained momentum since Flutter’s 2021 acquisition of the brand.
Subsequent updates have expanded the game’s portfolio to incorporate blackjack, roulette, slots, and the unique Rocket Rush, alongside poker staples like Spin & Go, MTTs, and the standout Metaverse Poker Tour (MPT). Additionally, players can now access personalized suites, exclusive high-roller zones in The Gallery casino, and The Rooftop, an exclusive escape offering panoramic views of the sprawling Vegas Infinite landscape.
The team behind Vegas Infinite has given considerable attention to ensuring player safety. By integrating ToxMod, an AI-driven chat monitor, they aid their dedicated moderation crew. Players can also utilize an array of safety features, such as game time-out options, spending restrictions, player report functionalities, and the ability to adjust their in-game interaction levels.
James O’Reilly, PokerStars Director of VR & Innovation, said: “As we approach our fifth anniversary, it’s incredible to think how far our game has come. From a cutting-edge experiment in applying virtual reality to the poker table, we’ve grown to become a living entertainment destination with a full suite of games and experiences played in otherworldly environments that are home to an avid community of players. Today, we’re much more than poker and much more than VR. Vegas Infinite is where we’re taking our players next and there’s lots more in store.”