PolarLotto Teams Up with Fast Track to Elevate Online Lotto Experience in Sweden

PolarLotto, a prominent provider of lotto betting services in Sweden, has announced a strategic partnership with Fast Track, a leading CRM solutions provider tailored for the iGaming sector. This collaboration marks a significant step for PolarLotto as it endeavors to transition from offline to online platforms, offering Swedish players access to global lotteries in a secure and responsible environment.

With a steadfast commitment to transparent and ethical gaming practices, PolarLotto prioritizes player safety and responsible gaming. Through this partnership with Fast Track, PolarLotto aims to harness state-of-the-art technology to evolve its business model from conventional to online formats, ensuring a seamless and captivating experience for its clientele.

Commenting on the partnership, Benjamin Burstein, CEO of PolarLotto, expressed enthusiasm about the possibilities ahead, stating, “We are excited to embark on this journey of transforming our business with the latest technology and automation tools provided by Fast Track. As we transition to the online space, we are confident that Fast Track’s expertise in custom segmentation, real-time data capabilities, and personalised experiences will enable us to better serve our players and achieve our business objectives.”

Fast Track also expressed confidence in the partnership, highlighting the potential for exceptional results through its Singularity model, which uses AI and machine learning to deliver tailored content to players, at the right time and through the most effective channel. “We are thrilled to partner with PolarLotto and support their online expansion,” said Simon Lidzén, CEO and co-founder of Fast Track. Our tools are designed to empower lean teams to achieve remarkable results, and we look forward to helping PolarLotto maximise their online presence and engagement.”

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