Premier Lotteries Ireland Collaborates with Mkodo to Launch Enhanced Lottery Website
Pollard Banknote Limited subsidiary, mkodo, has entered into a partnership with Premier Lotteries Ireland (PLI) to revamp and optimize the Lottery’s existing website, aiming to deliver an improved user experience and more efficient, secure, and robust purchasing options for players. Mkodo is an award-winning digital solutions company and part of the Pollard Digital Solutions (PDS) brand, which covers all digital offerings from Pollard Banknote.
A primary goal for the new website was to enhance the player experience on both desktop and mobile platforms in the growing iGaming market. This was achieved by refining the user journeys for available entertainment options, including draw games and instant win games. Ensuring players have a secure and robust transactional experience was also a top priority.
Collaborating with mkodo has enabled PLI to streamline the ticket purchasing process. Mkodo assisted PLI in the seamless implementation of Bank of Ireland Payment Acceptance (commonly known as BOIPA), a transactional technology that enables fast and secure payments for players using the Lottery’s new website and mobile products.
Will Whitehead, Commercial Director at mkodo said, “Through discovery workshops, mkodo worked collaboratively with PLI to enrich the Lottery’s web and mobile sites. Presenting PLI and its customers with this reimagined approach has resulted in an intuitive user experience that makes ticket purchases more efficient and secure.”
Stephen Reid, Head of Digital Product at PLI added, “PLI is committed to giving our players an exceptional lottery experience. Our new website emphasizes player protection while improving the overall user experience. Thanks to mkodo’s support, we’re confident these new enhancements provide exciting, next-level ways to engage with our products in the digital realm.”