Playtech has entered into a long-term partnership with Progress Play, appointing the technology provider as its exclusive Bingo supplier across the operator’s network of brands. This agreement marks a significant milestone as Progress Play becomes the first white-label network to integrate Playtech’s newly launched Bingo platform, which went live in December 2024.
The collaboration further strengthens the existing relationship between the two companies, reinforcing Playtech’s position as a leading B2B provider in the Bingo sector. By joining Playtech’s network, Progress Play gains access to the largest B2B Bingo liquidity in the market, offering a diverse range of networked rooms that have proven popular among Bingo players.
As Progress Play introduces Bingo to its portfolio for the first time, Playtech’s team of experts will provide strategic guidance and support to ensure the successful rollout of the product. Playtech’s network management team will also assist with ongoing consultation to optimise player engagement and operational performance.
The agreement also includes a selection of side games, featuring content from Playtech’s Eyecon studio, known for its high-performing Bingo slots. Both Playtech and Progress Play are set to leverage this new liquidity and content offering through targeted marketing campaigns designed to drive player acquisition and retention.
Marat Koss, VP of Interactive Gaming at Playtech, commented: “We are delighted to welcome Progress Play to the Playtech Bingo network. We have enjoyed working together for many years, and we are excited to extend this partnership to Bingo vertical. By joining Playtech’s network, Progress Play will be able to offer a best-in-class bingo experience to their vast pool of players who will benefit from a wide choice of content, attractive prizes and large variety of games. We look forward to a continuing our long and successful partnership.”
Itai Loewenstein, CEO at Progress Play, comments: “We are thrilled to extend our partnership and integrate Playtech’s innovative Bingo platform into our offerings. This collaboration allows us to deliver an unparalleled gaming experience and next level entertainment to our players. We look forward to the exciting campaigns we have planned together.”
