Push Gaming Debuts in Switzerland with Grand Casino Luzern Partnership

Push Gaming, a B2B gaming supplier, has expanded its European presence by entering the Swiss market through a partnership with Grand Casino Luzern. This move marks Push Gaming’s initial foray into the Swiss igaming market. Under this agreement, Push Gaming will provide its acclaimed titles such as Razor Returns, Jammin’ Jars, and Wild Swarm to Grand Casino Luzern, in addition to newer releases like Boss Bear.

The collaboration features an exclusive eight-week deal with Grand Casino Luzern’s online brand, mycasino, which will be the sole operator to offer Push Gaming’s portfolio in Switzerland during this period. After the exclusivity window, these games will be made available to additional operators in the region.

This expansion into Switzerland is a key step in Push Gaming’s strategy to extend its global footprint and highlights its commitment to growth in Europe and other international markets. This development follows the supplier’s recent successful entries into other regulated markets, including Greece, Colombia, and Italy, further solidifying its position in the global igaming industry.

Fiona Hickey, Director of New Business and Markets at Push Gaming, said: “We are thrilled to be partnering with Grand Casino Luzern whilst simultaneously entering the Swiss market.

“The operator’s leading position within Switzerland will allow our fan favourite titles to reach a vast audience and aid in further growth within the market thereafter. We are excited to see players’ reception to our unique content.”

Wolfgang Bliem, CEO at Grand Casino Luzern, said: “We are thrilled to be the first operator to introduce Push Gaming’s captivating slot titles to the passionate Swiss player base. This achievement underscores our leading position in the industry and the esteemed reputation of the mycasino brand.

“Our goal is to offer players the broadest range of high-quality titles that also provide innovation and transformative gameplay experiences, and through the partnership with Push Gaming, we reaffirm these aspirations. We are ecstatic to exclusively showcase their content on our platform, leading the way in doing so in Switzerland.”