Rank Group Adopts DoTrust Complete for Enhanced Financial Risk Checks

Department of Trust, a leading provider of financial risk assessments aimed at promoting safer gambling practices, has introduced DoTrust Complete. This innovative platform is the first of its kind to offer comprehensive, seamless financial risk evaluations to facilitate every phase of the player’s journey in the igaming sector.

Rank Group plc, recognized as one of the UK’s premier gaming operators with both online and land-based establishments, has been announced as the inaugural customer to implement this new service.

Historically, UK gambling operators have depended on various service providers to carry out financial risk, affordability, Anti-Money Laundering (AML), and other compliance-related assessments. This approach often resulted in increased operational complexity, elevated costs, a compromised player experience, and, at times, significant regulatory penalties due to suboptimal practices. The anticipated changes following the UK government’s review of the Gambling Act are expected to mandate more frequent and thorough checks for player vulnerabilities, even at lower spending thresholds, necessitating more efficient and precise evaluation methods.

DoTrust Complete addresses these challenges by consolidating all necessary checks into a single, user-friendly platform. It leverages the most up-to-date public and proprietary data sources, some of which are being utilized in the gambling industry for the first time. This allows for smooth income verification and vulnerability assessments. Furthermore, the platform offers operators the flexibility to customize their risk assessment methodologies and ensures complete auditability of decisions, thereby aiding in the adherence to regulatory standards and promoting responsible gambling.

Commenting on the new platform launch, Michael Byrne, DoTrust Chief Operating Officer, said: “We are delighted to officially launch Complete ahead of the expected change in regulation this year. Operators now have a reliable, comprehensive and industry-first service they can rely on to meet all current and future requirements. Complete reduces friction for customers and increases certainty and efficiency for operators.”

Liam Smith, Director of Customer Operations for Rank Interactive, commented: “Rank has always been at the forefront of consumer protection and are constantly seeking ways to improve our player experience within a safe environment. DoTrust Complete is the first tool we have found that has been specifically developed for gambling operators. The efficiency and degree of control which Complete gives is impressive and we are excited to leverage these capabilities in building our business.”

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