Rivalry Corp., an established sportsbook and iGaming operator, has announced the release of its new casino game, ‘Cash & Dash’. This original title is developed internally by Rivalry’s gaming team and aims to refresh the online casino experience, catering to evolving preferences of modern bettors.
‘Cash & Dash’ offers a 3D gaming environment where participants are tasked with infiltrating a fortified bank. Throughout the game, they must sidestep various challenges to acquire the treasure and make their exit. At the onset of each round, players place their chosen bet, with potential winnings amplified by multipliers as they advance through the game. This game integrates various original intellectual properties of Rivalry, including a selection of playable characters, thus integrating the company’s product, branding, and marketing strategies.
Designed as a live-service game, ‘Cash & Dash’ ensures a continually evolving gameplay experience. Players can anticipate new content, ranging from playable characters and tailored maps to special items, released in subsequent updates. Collaborations with creator partners for limited-time events are also on the horizon, aiming to boost player awareness and engagement.
Behind ‘Cash & Dash’ is Rivalry’s proficient team of game developers, designers, and motion graphics specialists. Their collective experience encompasses work with major video game publishers such as Xbox, Nintendo, and Ubisoft. With a commitment to advancing its presence in the iGaming domain, Rivalry plans to further delve into game development, producing unique betting experiences exclusive to their platform.
The ‘Cash & Dash’ game is currently accessible via desktop and mobile in specific regions, with a global rollout to all Rivalry’s markets forthcoming.
“Online betting is still far behind other forms of entertainment from a product standpoint,” said Steven Salz, Co-Founder and CEO, Rivalry. “We see a growing opportunity to create betting products that are strikingly fun, interactive, and engaging, and our original games are a big step in that direction. Cash & Dash, Rushlane, and other original games we currently have in development, continue to build on a unique betting experience exclusive to Rivalry that differentiates our product at a time where most sportsbooks look and feel the same.”
“Cash & Dash is a first-of-its-kind title that merges online casino betting with modern video game studio development and gameplay,” said Andre Nogueria, Senior Product Manager, Games, Rivalry. “We’ve incorporated tried-and-true mechanics from the games industry to add a layer of entertainment value to the casino experience that resonates with our Millennial and Gen Z audience.”
