SheEOs in Gaming, a distinguished network dedicated to female leaders in the global gaming industry, has reached a notable milestone, celebrating its 100th member. This achievement highlights the increasing influence and presence of women in leadership roles across the iGaming sector.
Established amidst the COVID-19 pandemic, SheEOs in Gaming initially began as a virtual gathering for female executives. The network has seen rapid growth, attracting members from diverse regions including Asia, Africa, Europe, the United States, Canada, and Latin America. Currently, the group convenes both at industry events and through online platforms.
The network was co-founded by Kelly Kehn, Co-founder of All-in Diversity Project and Partner at Happyhour.io in Industry Relations, alongside Sue Schneider, VP of Growth for Americas at SBC and the former founder/CEO of River City Group. Their vision was to create a supportive and collaborative environment for women in leadership positions within the gaming industry. The network focuses on mentorship, knowledge exchange, and the promotion of women’s advancement in the field.
SheEOs in Gaming is committed to furthering the role of female leaders in the gaming industry. With this announcement, the group aims to attract more CEOs and top-tier female executives to join their ranks. Female Founders, Managing Directors, Executive Directors, General Managers, Presidents, CEOs, and Chairs who are interested in becoming part of this empowering network can reach out to Kelly or Sue on LinkedIn for more details.
“We started the group in 2020 to offer the opportunity to connect during a very isolating time,” said Kelly Kehn. “We started with about 30 members from our personal networks and didn’t even have a name. Since then, the group has grown to 100 CEOs and leaders from around the world and from all industry sectors. We don’t advertise the group, we grow through member referrals. It’s a pretty special place.”
Sue Schneider, Co-founder of SheEOs, added, “In the early days of the industry, there were very few women in top positions in gaming companies or founding new businesses. “Lady bosses” were few and far between. In the past few years, we began to see more women achieve those titles or found gaming companies so it made sense to martial their collective strength. This opportunity to share experiences and insights that support each other and move the industry forward is critical.”
Other members of She.E.Os in Gaming have shared their thoughts on the group’s impact:
Emily Micallef, CEO of SiGMA Group, said, “I really do love the idea of this group. Having such camaraderie without judgment is lovely, and the acceptance and reaction to new ideas are so supportive.”
Karolina Pelc, CEO of Beyondplay, added, “This is a fantastic initiative and it is inspiring to see the group growing in strength and actively sharing knowledge, advice, and personal experience in the context of the industry in general. It’s also addressing challenges specific to women in leadership roles which, whether you like it or not, still exist.”
Claudia Heiling, Founder of Golden Whale, remarked, “There’s something special about a room full of women sharing experiences, interests, and business ideas. I always appreciate the ease in discussions with like-minded female founders and leaders – this group provides that opportunity and brings us closer together.”
