SIS Enters Polish Market Through Go+bet Partnership
Sports Information Services (SIS), a leading supplier of 24/7 live betting services, has announced a partnership with Go+bet in Poland, marking its first foray into the country. Through this agreement, Go+bet’s customers will have access to SIS’ premium live horse and greyhound racing events from the UK and Ireland, as well as international meetings from various countries. The addition of UK, Irish, and Mexican greyhound racing will also be available to customers.
The increasing demand for live racing content in Eastern Europe makes this partnership a strategic move for both companies. The short-term betting opportunities presented by live events appeal to bettors, and the high volume of events can generate increased revenues for operators.
SIS’ 24/7 Live Betting Channels, which provide over 73,000 live events annually, deliver end-to-end solutions that include live streamed pictures, data, on-screen graphics with betting triggers, and an extensive range of markets and prices. This comprehensive approach ensures seamless betting experiences for customers.
Bartlomiej Michalek, Commercial Manager, UK and Europe at SIS said, “This is a landmark deal for us as we launch our content in Poland. It allows us to significantly strengthen our reach in Eastern Europe and will put the finest high-frequency betting opportunities in front of an increased number of bettors.
“Partnering with Go+bet is another important step forward in our efforts to expand across this emerging market and once again illustrates the ability of SIS to deliver cutting-edge and revenue-driving content to operators.”
Mateusz Banaś, Chief Operating Officer, at Go+bet added, “We are delighted to have signed this deal with SIS as part of our continued aim to bring unique, high-quality content to our customers in Poland from all over the world, setting us apart from our competitors.
“With races at any time of day to choose from, our position in the market in Poland is set to be significantly enhanced, and we’re confident our bettors will be excited at the betting opportunities that will be available to them.”
