Italian gaming and entertainment expert Sisal has teamed up with Telecoms giant BT as part of its bid for the fourth UK National Lottery licence.
The Milan-headquartered operator has international lottery and gambling experience in Italy, Spain, Turkey and Morocco, and has formed a strategic partnership with BT that will see the telecommunications and network provider advise around how to combine the best fixed and mobile networks in the UK with the latest tech to widen the appeal of the National Lottery.
Commenting on the announcement, Francesco Durante, CEO at Sisal, said: “We are delighted to announce our partnership with BT. As the UK’s leading telecommunications and networks provider, BT has unparalleled understanding of the UK market and its transformative digital expertise, customer-focused approach and commitment to innovation will ensure that our bid will deliver the best possible solution for the UK National Lottery.”
Dean Terry, MD, Corporate and Public Sector, for BT’s Enterprise unit, added: “BT’s technology solutions can ensure that the National Lottery maximises the amount of money raised for good causes, while better protecting those players most at risk from gambling harms. We are very pleased to be partnering with Sisal to support their bid with the aim of delivering a National Lottery which is fit for the future by putting technology innovation at its heart.”
