SKS365 Launches “PlanetGreen365” to Foster Environmental Sustainability
SKS365, a prominent igaming and betting operator in Italy, has recently inaugurated its PlanetGreen365 initiative, marking a significant step in corporate environmental responsibility. The program’s debut action involves creating a corporate forest, encompassing 1,000 trees, to bolster environmental sustainability and support rural communities globally.
This initiative is a pivotal element of SKS365’s Environmental, Social, and Governance (ESG) strategy. The company has already initiated several environmental protection activities in its Italy and Serbia offices, laying the groundwork for the PlanetGreen365 program. This program aims to cultivate a culture of sustainability, focusing on education and setting an example for future generations. In collaboration with Treedom, PlanetGreen365 will contribute to 10 of the 17 Sustainable Development Goals set by the United Nations for 2030.
The SKS365 corporate forest will span across three continents – Latin America, Asia, and Africa, featuring 1,000 trees. Each SKS365 employee has been gifted a tree, which they can virtually monitor, receiving updates on its environmental impact, including CO2 absorption. Part of these trees, including varieties like cocoa in Cameroon, avocado in Guatemala, and coffee in Nepal, have been donated to the children and grandchildren of employees. This gesture is aimed at engaging young minds in a journey towards environmental consciousness and action.
Through PlanetGreen365, SKS365 is not only enhancing its commitment to environmental stewardship but also embedding sustainability into its core business ethos, setting a benchmark in the igaming industry.
“We are extremely aware of the urgent need to address the issue of climate change and environmental sustainability”, said Brian Dean, Chief People Officer of SKS365. “From heat waves to hurricanes, from droughts to floods and fires, extreme weather events are becoming increasingly frequent, putting human lives at risk and the future of our planet in jeopardy. Therefore, it is necessary to raise awareness and responsibility among all of us in the fight against climate change and to safeguard the environment: governments, businesses, communities, and even individuals, everyone must play his part. The synergy with Treedom represents a fantastic opportunity to give something back to the planet, both from an environmental and social point of view, through an action as simple and concrete as planting trees and making them grow. We have estimated that with this first step, our one thousand trees will manage to absorb approximately 280 tons of CO2 over the course of their first 10 years of life. This initiative will contribute to making the world more sustainable and, at the same time, will allow our employees to establish a deep connection with the land and our planet. And this is going beyond employees, embracing future generations by involving young people in taking care of the SKS365 forest. The energy and passion of the youngsters are the key to building a better future, and to do so, they need to acquire and develop the knowledge, values, and behaviors that can guide them to reduce environmental impact in daily life”.
