Snipp Secures Two New Board Appointments

Snipp Interactive Inc. (Snipp), a global provider of digital marketing promotions, rebates, and loyalty solutions, is pleased to announce the addition of Adi Dhandhania to its board of directors as a nominee of Bally’s Corporation pursuant to its US$5m (£4.1m/€4.8m) investment in Snipp as further detailed in Snipp’s press releases dated April 12th and April 14th, 2022.

Mr. Dhandhania is the Chief Operating Officer, North America for Bally’s Interactive. Having spent over a decade in the gaming and technology industries, Mr. Dhandhania brings extensive expertise in corporate strategy, M&A, and business operations to Snipp’s Board.

Mr. Dhandhania is a CFA® charterholder, and has an MS from Brown University, an MBA from Bryant University and a BS from Johnson & Wales University.

“We are excited to welcome Adi to our Board and benefitting from his extensive industry expertise and experience. Adi’s guidance and input will be invaluable as we scale Gambit Rewards, our recently acquired Loyalty Gaming Platform (see press releases dated January 11th and February 22, 2022) and in evaluating and advising on acquisition opportunities as market conditions continue to favor well capitalized and profitable companies like Snipp. In nominating Adi to our Board, Bally’s Corporation continues to demonstrate its support and commitment to the ongoing commercial relationship between the 2 companies as described in Snipp’s press release dated April 12, 2022, and we look forward to building a long-standing and mutually beneficial relationship with Bally’s Corporation,” said Atul Sabharwal, CEO & Founder of Snipp.

Snipp is also pleased to announce the appointment of Tom Burgess as President of SnippMEDIA, a new division of Snipp Interactive. Mr. Burgess will be transitioning from his long-standing role as a director of Snipp to become a member of Snipp’s executive management and lead efforts to scale SnippMEDIA. SnippMEDIA is a disruptive payments media network where Snipp’s CPG clients can reach 100’s of millions of consumers through consumer banks’ digital channels to drive both in-store and online sales. Supporting both impression and performance-based media models, SnippMEDIA aggregates first, second and third-party consumer purchase data through distinct channels for targeting and reporting at the SKU/UPC data level. We look forward to sharing more information on this very exciting offering shortly.

Mr. Burgess is a seasoned executive in online and wireless interactive advertising and digital media technology. As a serial entrepreneur and innovator he has been granted multiple patents for his pioneering work in the wireless, mar-tech and loyalty industries. Mr. Burgess is a consistent speaker at global marketing conferences and has been quoted or featured in Forbes, NY Times, Wall Street Journal, Boston Globe, CNBC and many industry publications. In 2021, he became CRO/CMO at Triple, a PNC Bank company. He founded Linkable Networks, a payments loyalty company in 2010 and was CEO until its sale to Collinson Group in September 2017. In 2001 Mr. Burgess founded Third Screen Media, a wireless advertising company that was purchased by AOL/TW in 2007. Prior to Third Screen Media, he founded two other successful digital media companies that were acquired by large industry leaders. In 2007 Mr. Burgess was inducted into the Entrepreneur Hall of Fame for superior performance by a group of investors. Mr. Burgess is an active Board Member and advisor to early stage ventures with a focus on corporate development, Board governance and investor relations. He holds a Bachelor of Arts from Providence College.

“We would like to thank Tom for his service to the Board over the last three years and we welcome him to our executive team to spearhead the launch of our latest offering, SnippMEDIA. We have identified an opportunity to expand our share of wallet with existing clients by helping them leverage the unique behavioral datasets that the SnippCARE Platform generates on the programs we execute for them. Historically we have not captured client budgets on the media side of the programs we execute. This offering allows us to introduce a value-added service as part of our Customer Acquisition Retention and Engagement Platform, SnippCARE. Client media budgets are a multiple of their current spend on the program execution, which means we have a real opportunity to rapidly grow our average campaign size and overall revenues as we scale this offering. Tom’s deep experience in this space and long standing relationship with Snipp makes him the perfect candidate to lead this effort.” said Atul Sabharwal, CEO & founder of Snipp Interactive Inc.

The Company would also like to announce a total grant of 10,000,000 stock options to the board of directors (other than Mr. Dhandhania) and five officers. The options are to be exercisable at a price of C$0.145 per common share and expire after 5 years and vest in tranches between the grant date and June 12, 2025.

Mr. Dhandhania’s appointment to the Board is subject to acceptance by the TSX Venture Exchange. If the appointment is not accepted, Mr. Dhandhania will tender his resignation with immediate effect.

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