Sportradar Group AG (NASDAQ: SRAD) has announced a definitive agreement to acquire IMG ARENA from Endeavor Group Holdings, Inc. (NYSE: EDR), a strategic move that will expand its portfolio of global sports betting rights. This acquisition strengthens Sportradar’s position as a leading content provider in high-demand betting sports, including tennis, soccer, and basketball.
By integrating IMG ARENA’s extensive portfolio, Sportradar will enhance its content distribution, deepen its presence in key sports markets, and drive further product innovation. With a highly scalable technology platform and an extensive client network, the company is positioned to maximize the value of these rights while creating new opportunities for partners, clients, and stakeholders.
The acquisition is expected to provide several key benefits. It will immediately contribute to adjusted EBITDA margins, aligning with Sportradar’s disciplined investment strategy while accelerating revenue growth and cash flow. The transaction structure ensures that Sportradar will not be required to pay financial consideration; instead, it includes $225 million in financial considerations, with $125 million paid to Sportradar and up to $100 million in cash prepayments from Endeavor to certain rightsholders. The portfolio includes partnerships with over 70 rightsholders and encompasses approximately 39,000 official data events and 30,000 streaming events across 14 sports and six continents. Notable properties include Wimbledon, the US Open, Roland-Garros, Major League Soccer, EuroLeague Basketball, and the PGA Tour.
This deal significantly enhances Sportradar’s presence in global betting markets, particularly in tennis, where the company will now hold rights to three of the four Grand Slams. Additionally, the transaction strengthens Sportradar’s balance sheet, supporting its ongoing strategic investments and expanding opportunities for shareholder returns, including an accelerated buyback program.
The acquisition is expected to close in the fourth quarter of 2025, pending regulatory approvals and other closing conditions. UBS Swiss Financial Advisors served as the exclusive financial advisor, with Brandl Talos acting as transaction counsel for Sportradar.
Carsten Koerl, Chief Executive Officer of Sportradar, stated: “Sportradar’s success is driven by the breadth of its sports coverage, a broad product portfolio, the leading technology, and a global distribution network. Given our proven track record of maximizing ROI through our global betting rights deals and our strengthened position across tennis, basketball and soccer, we are confident in our ability to realize the full economic potential of this portfolio. In addition, the unique structure of this transaction accelerates our revenue and cash flow profile and will be immediately accretive to our margins. The addition of these strategic rights will unlock new growth opportunities, enabling us to deliver exceptional value to our partners, clients and shareholders.”
