Becomes São Paulo Football Club’s Master Sponsor

São Paulo Football Club have announced a new master sponsorship with, a market-leading sports betting business, owned by Coingaming Group.

In addition to having its brand on the front of the São Paulo uniform, will also appear prominently on the back of the shirt, above the number of athletes. Other properties acquired by the brand range from the creation of digital content and platforms, activations in a Morumbi box, generation of opportunities in the website’s platform markets at events related to São Paulo, in addition to stamping the brand on the shoulder blade and back of the women’s team and on the basketball team.

São Paulo’s Marketing Executive Director, Eduardo Toni, expressed his satisfaction with the agreement. “It is with great joy that São Paulo Futebol Clube starts this journey with, a company with expertise in the international football market. This agreement symbolizes our incessant work since the beginning of this administration to enhance our brand. Even under the suspicion of a few about the paths to irreversible professionalization, we were aware of the weight and tradition of our history. May it be another victory in this trajectory”, stated Eduardo Toni.

Justin Le Brocque, Head of Marketing at, said, “São Paulo is one of those few clubs in Brazilian football that you don’t need to contextualize when talking about it in any corner of the planet. Creating a partnership with an institution of this size and representativeness means a big step for in our clear objective of always providing the best for our customers, especially in Brazil. We are sure that both sides will gain a lot from this exchange of experiences and I am also convinced that the São Paulo fans will come ‘to play together’ with us.”


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