Star Sports, a prominent UK independent bookmaker, has officially expanded into Australia after securing Victoria’s Wagering and Betting Licence.
Known for its established racecourse presence and high-end retail shops, including its Mayfair location in London, Star Sports will now extend its operations online across Australia, marking a significant step in its international growth strategy.
Shane Ciurleo, who has been appointed Star Sports’ General Manager in Australia, said: “I feel very fortunate to be given the opportunity to bring the Star Sports brand to life in Australia. Ben Keith and his team have built and maintained a wonderful brand in the UK, and I look forward to introducing the Australian market to the Star Sports brand ethos and values.”
Ben Keith, owner of Star Sports, said: “I am thrilled to be launching our Star Sports brand in Australia. With Shane at the helm, I have the upmost confidence in the team Down Under.
“It was a lifelong ambition to trade at the prestigious Melbourne Cup and with great thanks to the Waterhouse family, it became a reality last year. We at Star Sports believe in bookmaking and are very excited to begin operating in Australia.”