Mexican igaming operator Strendus.mx, owned by Logrand Entertainment Group, has entered into a strategic partnership with data science company Golden Whale. The collaboration marks Golden Whale’s entry into the Mexican market and is scheduled to take effect in 2025.
Under the agreement, Golden Whale will provide a suite of AI- and machine learning-powered solutions to optimise operational performance across Strendus.mx’s online casino and sports betting platform. The operator, active since 2017, currently offers a portfolio of over 4,000 games alongside a comprehensive sportsbook.
Golden Whale’s integration is expected to focus on enhancing areas such as player retention, gamification, and loyalty systems. Strendus.mx has previously developed a strong user base in Mexico through promotions and player engagement tools, which the operator aims to refine further using Golden Whale’s data-driven approach.
The deal reflects ongoing efforts by both companies to combine advanced analytics with local market knowledge to increase efficiency and customer satisfaction. Strendus.mx has also maintained a parallel focus on corporate social responsibility, supporting charitable programs related to healthcare and child welfare.
This partnership follows Golden Whale’s strategy of expanding its footprint into high-growth igaming markets across Latin America.
Eberhard Dürrschmid, CEO at Golden Whale, said: “Many iGaming companies have already woken up to the benefits that Golden Whale’s powerful AI and ML-backed technology can bring, so the next step for us is making sure our solutions are available in as many markets as possible. This new partnership with Logrand will enable us to breach new frontiers in Latin America via the Strendus.mx casino brand and I’m looking forward to seeing the impact we can make there.”
Eduardo Pelaez, COO Online at Logrand Entertainment Group, said: “Launched in 2017, Strendus.mx is already one of Mexico’s flagship online casino brands – but we want to push this legacy further. By partnering with Golden Whale, we’ll be able to harness the power of AI and ML to deliver an even more personalised experience to Strendus.mx’s customers, helping us cement our position as both a genuine innovator and a true market leader in the LatAm region.”
