SunBet and Shape Games Forge New African Market Alliance

Shape Games has entered into a strategic partnership with SunBet, the online betting arm of Sun International Group. This alliance signifies a significant step in advancing South Africa’s online igaming landscape.

Regulated under South African legislation, SunBet has made strides in offering bespoke gaming experiences. In pursuit of enhancing user interaction, SunBet is integrating Shape Games’ native app technology into its platform. This move is expected to refine the customer interface, providing a more engaging and responsive gaming environment.

The collaboration will see Shape Games join forces with established service providers Kambi, known for sportsbook services, and Bede Gaming, specialists in player account management (PAM) systems, to offer a customized experience for users within the regulated South African market. With the integration of Shape Games’ acclaimed sportsbook and casino frontends, SunBet aims to elevate the online gaming experience to new heights.

The partnership is a direct result of the effective cooperation between Kambi and Shape Games, which has been reinforced since Kambi’s acquisition of Shape Games. The seamless transition of clients from Kambi to the comprehensive offerings of Shape Games is exemplified by the inclusion of SunBet. The synergy between the companies is poised to enhance the market diversity and competitive edge of their igaming products, affirming their leading status within the industry.

Simon Gregory, CEO of SunBet, said: “The customer experience has been at the forefront of SunBet which has been one of the driving factors of our recent growth. By partnering with Shape Games our goal is to enhance our customer’s gaming experience by delivering a native app for our Android and Apple users that is best in class, and will deliver a phenomenal, personalised user experience which will make our users love every moment at SunBet.”

Morten Tonnesen, CCO at Shape Games, said: “Collaboration with SunBet marks a significant milestone, as we join forces to deliver a highly personalized gaming experience to South African players. It’s not only our first client in Africa but also a significant win for us, as we bring another valued client of Kambi on board. We are proud that SunBet has entrusted us with the task of bringing best-in-class, native app experience for both Android and iOS users.”

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