Sunbet has launched its online gaming offering in Namibia using a platform provided by Bede Gaming, extending the companies’ existing partnership in the African iGaming market.
The Namibia launch includes sports betting, slots and live casino products. The platform also integrates content and services from suppliers including Kambi, Evolution, Habanero and Pariplay.
Sunbet will also use customer relationship management tools through Bede Gaming’s partnership with Xtremepush as part of its player acquisition and retention activities in the Namibian market.
The relationship between Sunbet and Bede Gaming began in 2017, when online betting regulation in South Africa was limited to sports betting and live casino products. Following regulatory changes in 2022 that allowed slot content, Sunbet expanded its digital offering using Bede’s platform technology.
The companies also launched operations in Botswana in 2024. According to H2 2025 figures cited by the companies, the Botswana operation recorded a 189% increase in registrations, while unique players rose by 239%. Total wagering increased by 370% and gross gaming revenue rose by 350%.
Sun International’s FY25 results showed Sunbet income increased by 75.9% year-on-year. Adjusted EBITDA reached R744m, compared with R363m in FY24.
The Namibia launch forms part of Sunbet’s broader expansion strategy across regulated African iGaming markets.
Kirsty Stewart, Chief Legal & Client Success Officer at Bede, said: “It’s been wonderful to continue fostering our ongoing partnership with Sunbet, including the delivery of their two global expansions over these last couple of years. There’s a lot to be proud of within this customer relationship, and we’re looking forward to building on the outstanding performance we’ve witnessed so far. I’m eager to continue offering a strong foundation, exceptional service and powerful integration suite for Sun’s future growth.”
Simon Gregory, Chief Executive Officer at Sunbet, said: “Sun International is a well respected and trusted brand in Africa, so Sunbet’s intention was always to leverage this good will by expanding into other African markets. We experienced significant success after our debut in Botswana, so rolling out Sunbet to the Namibian market was the natural next step for us, especially given that Namibia is one of South Africa’s strongest trading partners.
“We are equally confident that with Bede, we have the right partner to achieve our regional expansion strategy. Their platform offers the digital flexibility and stability we need to efficiently enter new markets while living up to Sunbet’s promise to deliver a high-quality experience for players.
“We look forward to building a strong presence in Namibia and bringing the same trusted Sunbet experience that customers have come to expect across our other markets.”
