Superbet and Greentube Target Brazilian Market Together
Greentube, a division of NOVOMATIC specializing in Digital Gaming and Entertainment, has further solidified its partnership with Superbet by launching its extensive portfolio of gaming content with the leading operator in Brazil. This development signifies a strategic move into the Latin American market for both entities, building on their successful collaborations in other regions.
Through this enhanced partnership, Superbet gains access to Greentube’s acclaimed selection of slot games, including popular titles such as Cash Connection™ – Sizzling Hot™, Charming Lady’s Boom™, and Book of Ra™ Bingo. This direct integration into Superbet’s platform marks the duo’s inaugural joint venture into the Latin American sector.
The expansion into Brazil offers substantial market visibility due to Superbet’s well-established footprint in the country. Greentube’s gaming content, which has already garnered positive reception among Latin American players, is set to play a crucial role in the supplier’s strategic growth ambitions in the region throughout 2024. This collaboration underscores both Greentube’s and Superbet’s commitment to extending their reach and influence within the burgeoning Brazilian iGaming market.
Jelena Popovic, Regional Manager at Greentube, said: “Latin America is a key region for us so going live in Brazil with a major name like Superbet maintains our strategy there.
“We’re now in front of even more players than before and we’re confident that our already high-performing content will continue to thrive with the greater exposure this development delivers.”
Nicholas Yu, Head of Content & Live Casino at Superbet said: “Greentube’s games are well known to players in the market so now being able to offer them brings added value to our brand and our loyal players.
“We’ve worked with our friends at Greentube for some time now in several different regions so being able to add Brazil to that list is particularly pleasing and takes our relationship to a new level.”
