BETER, a prominent provider of betting content and data for sports and esports, has forged a partnership with Superbet, a major player in the iGaming industry. This collaboration, facilitated by Betbazar, the B2B iGaming marketplace, marks a significant development in content delivery.
Superbet, recognized as Romania’s largest tech and sports entertainment company, extends its reach across Europe, particularly in Poland and Belgium. The partnership with BETER underscores Superbet’s commitment to enhancing its offerings for players.
As part of the agreement, BETER will supply Superbet with its cutting-edge sports and esports betting solutions. This includes popular ESportsBattle tournaments covering eBasketball, eFootball, eHockey, and CS2, along with renowned Setka Cup table tennis tournaments.
BETER organizes tournaments that generate over 45,000 monthly events, offering a comprehensive betting experience with 24/7 streaming, real-time data, and competitive odds.
Superbet will benefit from BETER’s comprehensive esports data, encompassing major tournaments worldwide. This integration will empower Superbet’s players with access to over 35,000 pre-match and 25,000 live events spanning more than 400 yearly tournaments.
The premium content provided by BETER has demonstrated its effectiveness in engaging the next generation of bettors, thanks to its swift and immersive betting experience.
Gal Ehrlich, CEO at BETER, said: “We are extremely pleased to start collaborating with Superbet, a market leader in the industry, and provide our vast portfolio of fast-betting esports and sports products to its player base.
“Our products set the standard for others to follow. This is why we now work with some of the most preeminent operators in the industry, including Superbet, to elevate the experience they offer to their players.”
Ivan Gojic, Head of Risk, Strategic Partnerships and InPlay Trading at Superbet, added: “BETER offers premium content that matches the ambitions we have for global markets, and we are thrilled to have added its tournaments to our lobby.
“We do not doubt it will be a big hit with players, allowing us to engage new audiences and provide current bettors with fresh, exciting content. This is a significant partnership for us, and we look forward to working closely with the BETER team to unlock the full potential of its content.”
Max Sevostianov, COO at Betbazar, said: “As we continue to change the game in the content provision space, it’s great to see top-flight operators such as Superbet benefiting from cutting-edge products such as those offered by BETER.
“We are delighted to have helped facilitate this partnership, ensuring the Superbet can access content without delay.”
