TAG Media, the leading iGaming affiliate marketing consultancy & publisher, has hired Elaine Gardiner to the newly created role of Head of Client Services.
In her new role, Gardiner will be responsible for leading TAG Media’s flagship offering – the market-leading delivery of affiliate marketing services to iGaming operators around the world, working to grow their acquisition activity through business development and managed services.
Gardiner brings over 12 years of affiliate marketing experience to the company, having most recently headed up the Zecure Gaming affiliate team at Betsson. She previously held senior marketing roles at Global Gaming Group and ComeOn.
She will report to TAG Media’s Managing Director Tom Galanis, who stated: “We’ve always been intent on recruiting the very best affiliate marketing talent to underpin our pre-eminent service so I am absolutely thrilled to have installed Elaine at the helm of TAG Media’s key division. She brings unrivalled technical and leadership qualities to the business that will truly benefit our growing pool of clients and compliment the team she will manage going forward.”
Gardiner added: “I’m absolutely delighted to be working with Tom and the team at TAG Media. Having watched them grow from strength to strength throughout my career, I’m excited to be a part of the team as we expand to new markets and verticals. My new role allows endless opportunities that I can’t wait to get stuck in to.“
TAG Media’s Client Services partners include BetRebels, BetRegal, Genting and Kwiff. The company also provides consultancy to businesses such as Playstudios through its Growth division and its Publishing division operates a network of portals, including US-Odds.com and PuntersLounge.com.