A strategic alliance has been formed between Tabcorp, Arena Racing Company (ARC), Racecourse Media Group (RMG), and 1/ST CONTENT, aimed at enhancing the distribution of horse and greyhound racing content across multiple international markets.
This collaboration unites four major players in the racing and wagering industry to create a comprehensive network of rights holders, facilitating the global distribution of racing video, data, and wagering solutions. The alliance will offer a range of bespoke 24/7 racing services, including tote and managed trading, in a cost-effective “one-stop-shop” format.
1/ST CONTENT, ARC, RMG, and Tabcorp will leverage their geographical expertise to benefit new global clients. The alliance aims to deliver localized solutions tailored to different audiences and wagering preferences, ensuring that both seasoned racing enthusiasts and newcomers receive appropriate content.
The partnership will provide a seamless 24/7 schedule that complements any international racing or sporting program across various time zones, offering a reliable source of fast-settling betting content for both prime-time and off-peak viewing slots.
This strategic initiative is designed to enhance the accessibility and enjoyment of racing content for consumers and operators worldwide.
Aidan Butler, President of 1/ST, said: “1/ST CONTENT is excited to announce this strategic alliance to deliver an all-encompassing one-stop-shop for 24/7 international racing that effortlessly fits into any time-zone, country or region. We look forward to increasing distribution of North and South American and Turkish racing via our partners’ many channels.
“This agreement leverages a broad suite of products and services, and demonstrates how working together will allow us to bring our content to new customers.”
Brendan Parnell, Managing Director of Media and International at ARC, commented: “Customers will be able to enjoy access to a complete service hub which will enable our betting partners to deliver a best-in-breed product to their consumers at any time of the day, every day.
“The strength of our data and wagering technology, coupled with a depth of 24/7 broadcast and video streaming rights, places this newly-created alliance in the vanguard of driving growth and diversified revenues for the horse and greyhound racing sector.”
Paul Carew, Chief Operating Officer at Tabcorp, added: “Tabcorp prides itself on raising the game through innovation of our market-leading products and services and this truly international partnership again highlights that collective commitment.
“We’re excited to combine our premium racing content from Australia, New Zealand, South Africa and the United Arab Emirates with the best racing from the United Kingdom and North America to create a service that will deliver a first-class racing experience to a new audience.”
Martin Stevenson, CEO of RMG, said: “This is an excellent illustration of different racing jurisdictions innovating together to create new products and services to grow access and interest in horse racing around the world.”
