TG Lab Facilitates Stake’s Colombian Market Entry
Stake, a prominent crypto casino and sportsbook, has recently made its foray into the Colombian market, utilizing TG Lab’s advanced platform technology. This move follows Stake’s acquisition of Betfair Colombia, enabling it to introduce its online casino and sportsbook services to Colombian players through the Stake.com.co domain.
The partnership with TG Lab allows Stake to leverage an agile and scalable igaming and sportsbook platform, alongside a customizable front-end solution and a tailored mobile app. These tools are pivotal for Stake’s aim to establish itself as a leading gambling brand in Colombia.
TG Lab, having closely monitored the rapidly evolving Latin American market, chose to partner with a top-tier operator for its regional debut. Stake’s strong market position makes it an ideal partner for TG Lab’s expansion plans in Latin America. These plans include the establishment of a dedicated Latin American office, intended to forge further partnerships with operators across the region in 2024 and beyond.
TG Lab’s platform is specifically designed to empower operators with greater control over technology and to foster product innovation. This approach significantly reduces operational costs through advanced automation, effectively minimizing the need for numerous manual processes and activities, thus streamlining operations.
Ugnius Simelionis, TG Lab Chief Executive Officer, said: “Stake is one of the largest gaming operators in the world and we are proud to have been trusted to provide our platform and mobile app solutions for its move into Colombia.
“With our technology powering its online casino and sportsbook and mobile app, and its position as a leading brand, Stake has what it takes to become a true market leader in Colombia and we are delighted to be playing a part in its journey.
“The partnership also marks our arrival in Latin America, a region where we have big plans to become the go-to platform provider for operators looking to deliver the best online casino and sports betting experience to players in regulated markets.”
Brais Pena CSO at Stake, added: “We have ambitious international expansion plans and have identified the regulated Colombian market as having huge potential for Stake. Of course, we need to enter the market with a strong online casino and sports betting experience, and this meant identifying a premium tech partner.
“In TG Lab we have a proven platform and app provider that knows exactly what it takes to deliver a compelling player experience. This, combined with our brand, puts us on a sure path to success in Colombia.”
