It’s well known that Latin America is a rich and diverse region, with each country having its own unique set of sports betting preferences.

Although there will be some crossover in regard to more popular sports, such as football or basketball, in order to maximise engagement, operators must offer as wide a variety of betting markets as possible to amplify player engagement and acquisition.

Further to a recent RoundTable on the same subject, this magazine will explore the dynamics of these inter-regional nuances — and help viewers understand what it truly takes to create the most competitive sportsbook in the Latinx marketplace, discussing best practices for leveraging sports content and maximising acquisition across multiple LatAm jurisdictions.

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Magazine Contributors

Gonzalo Perez
Apuesta Total

German Felipe Sarmiento Jaramillo

Thiago Paulo

Randall Lacayo
Latam Specialist

Kym Sleezer
Triple Ripple Group