The Unit, a leader in nearshore product development and marketing within the sports betting and igaming sectors, has recently announced its new digital marketing partnership with ParlayMax, a prominent U.S. affiliate brand. This collaboration will see The Unit bringing its considerable expertise in strategic marketing to bolster ParlayMax’s operations.
Under this agreement, The Unit will provide comprehensive marketing strategies focusing on key areas such as SEO and Paid Media Management. Additionally, the partnership involves leveraging The Unit’s development expertise to enhance the overall user experience for ParlayMax’s platforms.
ParlayMax is currently operational in 10 U.S. states, offering user-friendly tools like the Calculator and Parlay Builder, which significantly enrich the sports betting experience for its expanding user base.
The Unit, known for creating world-class, scalable, and efficient products, has been making significant strides in the North American market. This expansion is evidenced by ongoing collaborations with operators like NorthStar Gaming and BetRegal.
With its global offices located in Ireland, Ukraine, and Moldova, The Unit has cultivated a world-class reputation over the past six years, particularly in the sports betting and igaming sectors. The company’s portfolio of North American partnerships has grown, including recent collaborations with Canada’s BetRegal, New Jersey’s PlayStar, and Ohio Valley Wrestling.
Paddy Casey, Co-Founder at The Unit, said: “We are delighted to expand our growing influence and portfolio in North America by working with a well-established and highly trusted affiliate in ParlayMax.
“Software development is a core part of our business and our industry-leading marketing team will enhance ParlayMax’s visibility and positioning via SEO, PPC, social media, UX, and UI optimization.”
Jimmy Zalcman, Founder at ParlayMax, said: “It’s our mission to bring our customers the best tools possible to make smarter and more informed betting decisions. The enhancements that The Unit will provide will ensure our cutting-edge platform delivers the best possible experience.”
Zaire Williams, Manager at ParlayMax, said: “The Unit’s reputation within the igaming space precedes itself, so we’re delighted to partner with their marketing team as we seek to elevate existing techniques in fan engagement through sports betting.
“We’re looking forward to seeing The Unit spotlight our strengths and unique selling points, including our highly innovative Parlay Calculator, which helps users determine the best payouts across all sports betting operators.”
