ToonieBet Expands Sportsbook Offering Across Ontario

ToonieBet, the Ontario-facing online casino and sportsbook brand operated by Soft2Bet, has launched its dedicated sportsbook across the Apple App Store and Google Play Store, significantly enhancing its market presence in the province.

Tailored specifically to the Ontario market, the sportsbook offers competitive odds, personalised promotions, and loyalty rewards. The platform features official data feeds for real-time sports information and match analytics, alongside live broadcasting capabilities designed to support informed in-play betting decisions.

The operator’s offering now includes over 85,000 monthly live events and more than 70,000 pre-match events spanning a broad range of global and local sports. This latest rollout includes the addition of a new Sportsbook section on ToonieBet’s website, giving users increased access to betting options in a fully localised digital environment.

ToonieBet is integrated with Soft2Bet’s MEGA technology, offering advanced player account management and tools for responsible gambling. The platform continues to prioritise a secure and compliant user experience in accordance with Ontario’s regulatory framework.

This development follows ToonieBet’s official launch in late 2024 and strengthens its strategy of delivering a mobile-first experience tailored to regional preferences. It also builds on the brand’s recent partnership with the NHL’s Ottawa Senators, naming ToonieBet as the team’s Official Online Casino Partner. The collaboration includes in-arena branding, digital activations, and promotional campaigns aimed at increasing fan engagement across Ontario.

With the sportsbook now live on mobile and web, ToonieBet further cements its position in the regulated Canadian igaming market.

Yoel Zuckerberg, Soft2Bet’s Chief Product Officer stated: “As Soft2Bet continues our rapid growth, we are excited to provide Ontario players with access to ToonieBet’s sportsbook which is now available on the Apple App and Google Play Store, offering seamless access to a customised experience tailored for the province’s passionate gaming community.”