Tottenham Hotspur has agreed a three-year partnership with Kaizen Gaming’s sports betting and gaming brand Betano.
The agreement will see Betano become the Premier League club’s Official Training Wear Partner for the 2026/27 season. The brand will feature on the club’s training kit during pre-season and pre-match activities ahead of men’s first-team fixtures, while also receiving year-round visibility through pitch-side LED advertising and stadium screens at Tottenham Hotspur Stadium.
Following the 2026/27 campaign, the partnership will transition to Betano serving as Tottenham Hotspur’s Official Europe & LATAM Betting Partner through to 2029.
The agreement also includes fan engagement initiatives and digital content collaborations centred on football and responsible betting. Further details of these activities are expected to be announced during the 2026/27 season.
For Betano, the partnership expands its football sponsorship portfolio across Europe and Latin America, where the operator is active in a number of regulated betting markets.
Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, said: “We’re pleased to begin this long-term partnership with Betano as we look ahead to the start of a new football season with great excitement. From our earliest conversations, it was clear we had a shared vision for what a modern sports partnership should look like, one that creates unique experiences for our supporters while making a positive impact beyond football as well as striving to help enhance knowledge around responsible gaming.”
Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, said: “Tottenham Hotspur is one of the world’s most recognised football clubs, combining sporting ambition with a global fanbase and one of the Premier League’s most influential digital platforms. Both Tottenham Hotspur and Kaizen Gaming share the same belief that the strongest partnerships create value far beyond brand visibility; they create better experiences for supporters.
This partnership marks another important milestone in Betano’s long-term investment in European football and the Premier League. As we continue to expand internationally, Tottenham Hotspur’s global reach, digital leadership and ambitious outlook make the Club an ideal partner for the next stage of our growth. We look forward to building a successful partnership together over the next three years.”
