Touch Casino Partners with Enteractive for Enhanced CRM Strategy
Touch Casino has entered into a partnership with Enteractive to bolster player activation and reactivation campaigns across multiple igaming markets. The collaboration is poised to enhance Touch Casino’s CRM initiatives, particularly targeting the activation of registered non-funded player accounts and re-energizing dormant or inactive player accounts.
Enteractive’s retention and reactivation services are anticipated to be pivotal in elevating revenue from both churned player segments and registered non-funded accounts within the igaming domain. With a track record spanning 15 years, Enteractive is renowned for its expertise in player retention and reactivation, consistently recognized for its contribution to revenue growth in the igaming sector.
Utilizing Enteractive’s (Re)Activation Cloud technology, Touch Casino will benefit from a swift and integrated approach to player databases. This technology further allows native-speaking agents to establish direct phone communication with players, fostering a personal touch in CRM. This method, combined with responsible gambling practices embedded as standard, ensures effective and ethical re-engagement of players.
Rhys Hamilton, Director at TouchCasino.com, commented: “We’re excited to partner with Enteractive and use their innovative approach to player engagement to activate and reactivate our players. We believe this will help us achieve new levels of success in player conversions.”
John Foster, Head of B2B Sales at Enteractive, added: “Our commitment to real one-to-one communication with the ability to get in depth feedback direct from players will no doubt increase the conversion levels for the Touch Casino brand and we look forward to working with the Touch team on various campaigns over the next few months and beyond.”