X Marks The Spot: Elon Musk and BetMGM Sign Ground-breaking iGaming Deal
In a ground-breaking, disruptive move that could crash on the rocks of ambition or power aggregation in the highly-competitive iGaming industry, social media giant X, formerly Twitter, has inked an exclusive partnership with BetMGM.
The alliance between the controversial Elon Musk–owner of X and the world’s richest man–and the MGM Resorts International and Entain US joint-venture is the very first formal collaboration between a dominant social media platform and a significant sports betting and iGaming player.
BetMGM, active in over half the USA’s 50 states Canada’s Ontario province, is accepted as the third principal online sports book behind Flutter’s FanDuel and Massachusetts-origin DraftKings in the North American market.
X will feature BetMGM’s live betting odds and branding across its platform, directing users to BetMGM’s website and application for an integrated betting experience.
The initiative enables users within the United States to access BetMGM’s up-to-date betting odds on professional football, with imminent extension to cover other major professional and collegiate sports.
“X is the centre of the sports world’s conversation 24-hours-a-day, seven days a week,” said BetMGM CEO Adam Greenblatt.
“Being directly accessible within that forum is an unprecedented opportunity to expand our reach to a passionate and engaged audience.
“We look forward to adding intel and content that enhances the platform’s interaction around sports.”
Added X CEO Linda Yaccarino: “Sports never sleep on X and now with our strategic partnership with BetMGM, fans are practically in the front row.
“We’re bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favourite teams.”
In line with its expansion on social media, BetMGM has underlined its commitment to Responsible Gaming.
The MGM-Entain combo has just integrated a state-of-the-art program called GameSense, developed by Canada’s British Columbia Lottery Corporation, into its mobile and desktop platforms.